Finding a real estate agent has never been more critical with Zillow’s new listings ban potentially hiding your dream home from search results.
Major real estate platform Zillow recently implemented a controversial policy that removes listings not widely shared via MLS or marketed off-platform for more than a day.
This means thousands of homes could be invisible to buyers relying solely on online searches.
The policy affects visibility on both Zillow.com and Trulia.com, two of the most popular home search platforms.
Here’s what’s happening:
A recent Echelon Insights survey revealed concerning statistics:
Compass CEO Robert Reffkin has filed a lawsuit alleging monopoly abuse.
The real estate industry is divided on this issue.
Some see it as Zillow flexing its market dominance.
Others view it as an attempt to standardize listings.
With listings potentially hidden from view, finding the perfect real estate agent becomes crucial.
Here’s how a skilled agent helps:
Experienced agents have:
Top agents ensure your listing gets maximum visibility by:
The best agents understand:
Not all agents are equipped to handle these new restrictions.
When searching for your ideal agent, look for:
The impact varies by location.
In competitive markets like Austin, Texas, hidden listings could mean missed opportunities.
Similarly, luxury markets like Brentwood, California often feature exclusive pocket listings.
Your agent needs local expertise to navigate these nuances.
Take these steps to ensure you’re seeing all available properties:
If you’re selling, discuss with your agent:
This policy shift signals changes in how we search for homes.
Buyers increasingly need professional guidance.
Technology alone isn’t enough anymore.
Human expertise and connections matter more.
Don’t let platform restrictions limit your home search.
Find a qualified real estate agent who can:
The right agent makes all the difference in today’s complex market.
How many listings might be hidden from Zillow?
Industry estimates suggest 15-20% of listings could be affected, particularly luxury and pocket listings not immediately syndicated to MLS.
Can I still find all homes without an agent?
While some homes remain visible, you’ll miss exclusive listings, pre-market properties, and network-only opportunities without agent access.
Does this affect other real estate websites?
Currently, this policy specifically impacts Zillow and Trulia. However, other platforms may implement similar restrictions.
How do I know if my agent has full MLS access?
Ask for their MLS membership credentials and verify they’re an active member of your local real estate board.
Are pocket listings legal?
Yes, pocket listings are legal but must comply with fair housing laws and brokerage policies. Your agent can explain local regulations.
Should sellers avoid Zillow now?
Not necessarily. A skilled agent will ensure proper MLS listing and syndication to maintain Zillow visibility while maximizing exposure.
Ready to work with an agent who can uncover every opportunity? Connect with top real estate professionals who know how to navigate today’s complex market.
Source: Real Estate News - “Zillow’s now enforcing its listings ban: 3 things to know”
Richard Kastl has been a real estate investor since 2018 and is an entrepreneur with expertise as a web developer, digital marketer, copywriter, conversion optimizer, AI enthusiast, and overall talent stacker. He combines his technical skills with real estate knowledge to provide valuable insights and help people make informed decisions in their property journey.
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